Children love their own birthday parties most memorable parties are those which give toys, return gifts, and provide a wholesome experience for the children. Nowadays children's' birthday parties have become a convenient occasion for some companies to get mileage. Kids under the age of ten are more mature and dictate their tastes to parents. But at the same time with parental guidance, they are able to make excellent choices. In an average under-ten age group party today it is quite easy to find a multitude of creative games, food, sports and entertainment and treasure hunts to keep children and adults occupied. So what can make a child's birthday party more memorable?
One can choose innovative promotional items which will eventually become a big success. Then the same can be replicated in other birthday parties also. With customized and personalized gifts all the children can feel happy. The latest craze is tattooing names and various symbols on hands and body. Safe, non-toxic in nature they can be removed later. Not all kids celebrate their birthdays at home, some do it in special venues, restaurants and theme parks. Children of a lesser god celebrate in orphanages and gardens. One can have a kids promotional meal package, lollipops with logo wrapping, treasure chests with company logo, cups and shields with a message, straw hats, coloring books, puzzles, crayons, bouncing balloons etc.
Most kids are aware of promotional and gifts, but unaware about advertising. But with parental guidance the company can target the parents towards their products. Kids can be careless and hence all items like toys, books, pencils, crayons and clay should be of non-toxic materials. In promotional items for children safety is paramount. Parents are ready to spend money on their children. Companies distributing free gifts to kids belonging to different age groups will have parents purchase other products of the company. This can prove to be a better way of marketing and promotion than direct marketing to parents.
Today companies are spending as much money on promoting products and items for children as they do for adults. Theme parties are fun and good times to promote products and new launches in a sociable happy atmosphere. Birthday parties are a wonderful occasion to see the direct reaction and response form a large cross-section of children and adults. A promotional campaign can be monitored via such an informal gathering before a public launch.
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